Exploring “SEO” route for apps promotion

Lately, I have been looking into other ways to get the word out about my app SwitchBuddy. If it is the first time you have heard about it, it is an all-round companion app for anyone with a Nintendo Switch. It helps with transferring game captures, discovering new games, Nintendo eShop discounts, and more.

Anyway, in the past, I mostly focused on improving the App Store listing, but I may have hit a peak. The app is pretty high in the search results (or even in the top 3) for typical Nintendo Switch-related terms in countries where I have solid ratings (mostly US).

However, I believe this is the kind of app potential users probably don’t search a lot for, with the main reason being they don’t think something like this could exist. As far as I know, there currently isn’t a direct competitor, and the app is relatively niche. When you have a workout-focused app or to-do app, people know these apps exist and search for them.

So, with this hypothesis, I started looking for other avenues. Because I already have a landing page SwitchBuddy.app, and a detail page for every game in the database (so people can share games with anyone), I have started playing around with exposing the same data about games on the web as the app itself shows.

The website now has new page called “Games” which sort of mimics the content you would see in the app in the Games section. This has “Featured” games which are the most important games releasing in the future for Switch, and also a couple of collections like “Kart Racers”, “Couch Co-op” or “Open World”.

Additionally, I am also experimenting with listing all games sorted into genres. This kind of data is otherwise not easy to find. Google usually surfaces curated lists with like 10 or 20 best games from the current genre.

SwitchBuddy website just shows all the games (from IGDB which is my main source). For example, here are all the Turn-Based Strategy games.

These first pages are just to test the waters. Since I also have ratings and review data thanks to OpenCritic integration, I want to experiment with having lists such as “Best racing games for Nintendo Switch” or maybe “Best 2023 games for Nintendo Switch”. These lists are already available in the app.

Additionally, on my to-do list is to present deals or maybe budget games since there are a lot of websites that track Nintendo eShop and show discounts, but I haven’t seen any focused on regular prices, so maybe that could be my niche.

I hope to report whether or not my pages started getting any hits.