App promotion

13 posts

App promotion

Press Kit examples for inspiration

Here are a few examples of nicely done press kits that can also serve as a template.

Swift & iOS

App promotion

Boost your Press Kit with lifestyle photos

Looking to increase chances of getting covered by the press? Shoot some real-life photos.

Swift & iOS

App promotion

Are Press Kits still relevant?

The short answer is yes. But it depends on your app and goals.

Swift & iOS

App promotion

Lessons from reviewing 10+ press kits

Here is what I learned and recommend after reviewing bunch of press kits.

Swift & iOS

App promotion

5 tips for reaching out to press

While there are no guarantees, choosing the right strategy will significantly improve your odds.

Swift & iOS

App promotion

How to create Press Kit for your mobile app

Short guide to get you started, especially if you haven't created one before.

ImpressKit

App promotion

8 "marketing" ideas for your app

Ideas to get you started when you want to "do marketing" for your app.

Swift & iOS

App promotion

Careful when getting inspiration from popular apps

On the pitfalls of mistaking correlation with causation.

Swift & iOS

App promotion

Minimal Press Kit your app should have

Assuming you plan to contact the press.

Swift & iOS

App promotion

What is a Press Release? Should you care as a developer?

Why bother? And how to get started without getting overwhelmed.

Swift & iOS

App promotion

5 tips for better App Store screenshots

Whether you are preparing to publish your first app or want to improve screenshots for already published one, I hope at least some of these tips will be helpful.

Swift & iOS

App promotion

4 reasons why ZIP file Press Kit isn't an ideal solution

You may be losing press coverage because of this.

Swift & iOS

App promotion

Where to promote your app for free?

Without hoping that some journalist will write about it.

Swift & iOS

Other series