Minimal Press Kit your app should have

Assuming you plan to contact the press.

Published: Dec. 20, 2021

Preparing Press Kit for your mobile app is not exactly a straightforward task. However, it is also quite important - at least if you want to try to get some press coverage and therefore more sales and downloads.

As a good starting point, you can prepare the "Minimal Press Kit." Something that is just enough for journalists to write a short article about your app. Once you have the basics, you can gradually extend it with more assets and information.

Text content

You should have at least a paragraph explaining what your app does and its uniqueness.

Then another is dedicated to the target audience, which means who will benefit by using your app? A specified audience will help the journalist decide if the app is a good fit for their site.

Having a simple bullet list of features can also go a long way. List at least the most important. (Ordered from most to least significant).

And finally, a paragraph explaining pricing. If you have a "freemium" app - meaning some features are free while others require a single purchase or subscription, it is essential to explain it.

I have built an online tool that will help you put together this text overview. It is a series of prompts that will give you a Markdown-formatted text overview at the end.

Or see a more detailed guide about what kind of information to provide.

Image assets

Plain (without device frames, text, etc.) up-to-date screenshots for current iPhone/iPad models are the most important assets you can provide. Depending on the size and complexity of your app, around 4-6 screenshots should be enough for the minimal press kit.

If your app relies heavily on user-generated content, prepare representative demo data that will help further showcase your app.

For more about images to include in a press kit, check out the detailed guide I wrote.

Where to put it?

The worst choice is a zipped file that journalist has to download even to see a single screenshot (I wrote an entire blog post about this). You can throw together a basic HTML page with a few paragraphs and a few screenshots. The key is having this information easily accessible.

Suppose you are looking for something more advanced. You can either build a more complex web page (preferably with optimized screenshot thumbnails, so it doesn't load forever + links to full-sized screenshots) or check out ImpressKit, which I built for precisely this purpose. It is CMS fine-tuned for press kits.

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Filip Němeček @nemecek_f

iOS blogger and developer with interest in Python/Django. My recent projects include IndieAppsCatalog and ImpressKit.

iOS blogger and developer with interest in Python/Django. My recent projects include IndieAppsCatalog and ImpressKit.